Knowing the consumer and finding the human truth to how furniture shopping exists in people's lives.
Developing a Digital Infrastructure with a Mobile App focus, and an objective of becoming Art Van’s AOR.
Dreamshoppers don’t only engage when prompted by a trigger that invites the customer. They also engage during leisure moments when they disconnect from their current state and invite distractions. They are begging for an experience that facilitate their Dreamshopping.
The product was concepted to be built and roled out in 3 Phases.