Challenge:

How do we make Art Van top of mind for young consumers when thinking about furniture? (Client Ask: Grow the Millennial market.)


Approach:

Have Art Van own the leisure shopping of consumers so that they can convert it to purchases when trigger evens occur.

UX STRATEGY CONSUMER BREAKDOWN

HUMAN CENTERED DESIGN approach to the development of a new shopping experience.

Knowing the consumer and finding the human truth to how furniture shopping exists in people's lives.

PITCH

Developing a Digital Infrastructure with a Mobile App focus, and an objective of becoming Art Van’s AOR.

Building To A Consumer

due to the large volume of circumstances requiring them to purchase furniture, targeting a younger audience is the most prudent recommendation.

Target Market

Millennials


POINTS OF ENGAGEMENT

TIMELINE

Circumstantial Shoppers are engaged by event triggers in their lives.

Dreamshoppers and Shopaholics show that they are constantly engaged.


BEHAVIOR MODELING

Visually depicting a consumer's course of behavior better allows us to build to the points in their lives where we know they will tred.

CONSUMER JOURNEY MAP

INSIGHT

Dreamshoppers don’t only engage when prompted by a trigger that invites the customer. They also engage during leisure moments when they disconnect from their current state and invite distractions. They are begging for an experience that facilitate their Dreamshopping.


PRODUCT

The product was concepted to be built and roled out in 3 Phases.