Hex Marquez

Currently available for freelance and consulting projects.

I work with companies to identify and solve for the needs of their organizations. I write briefs that Creatives don't throw away. I have worked in a multitude of areas including advertising, mobile, products, business development, vehicle, and web. My desire to solve for human needs has me attached to projects that answer challenges with rich experiences.

I have developed formulas for briefs and workshops from having worked with companies like CP+B and VMLY&R that help Creatives and brands arrive at innovative solutions.

SPECIALIZING IN

Creative

_{Bringing to life stories people connect with. Understanding the truth of a brand. Engaging with people to deliver satisfaction.}

Experience

_{Knowing who one is designing for, what they need, and how they need it. Identifying a person's tension points to address desires.}

Strategy

_{Using insights grounded in research to inspire what we need to solve for. Mapping the directions of solutions and establishing continuity.}

Products

Human Centered Design

I focus on building experiences for products, apps, CMS's, and the contextual collection and delivery of information for the automotive industry. I've taken on the role of Strategic Planner and Experience Specialist to guide projects through production.

Advertising

Creative Direction

I work with Creatives to ideate concepts and design story narratives that live smoothly across multiple platforms. I assist organizations evolve, as companies move from ad agency to tech start-up hybrid.

UX Strategy

Target Exploration

Researching, observing, and collecting data. Synthesizing information to arrive at insights that drive the direction of the soutions we seek to inspire.

Persona Developement

Personifying a target/user helps us to humanize the needs of those we are looking to connect with, better divise dialogue with them, and manage the story we are telling.

Behavior Modeling

Modeling the behavior patterns of those we are looking to build for allows us to highlight tension points. It also helps us to understand when, where, and how to connect with people. Working with other Strategist, we create story maps and creative briefs to help teams build the deliverables necessary to answer the needs of the client.