Currently available for freelance and consulting projects.
I work with companies to identify and solve for the needs of their organizations. I write briefs that Creatives don't throw away.
I have worked in a multitude of areas including advertising, mobile, products, business development, vehicle, and web. My desire to solve for human needs has me attached to projects that answer challenges with rich experiences.
I have developed formulas for briefs and workshops from having worked with companies like CP+B and VMLY&R that help Creatives and brands arrive at innovative solutions.
Bringing to life stories people connect with. Understanding the truth of a brand. Engaging with people to deliver satisfaction.
Knowing who one is designing for, what they need, and how they need it. Identifying a person's tension points to address desires.
Using insights grounded in research to inspire what we need to solve for. Mapping the directions of solutions and establishing continuity.