How do we connect with millenials to position Rémy Martin as the brand they choose to define themselves?
Create an idea that millenials can identify with and project themselves onto.
WHO ARE YOU?
We live in a world that wants to define people by what they do. However, people are much more complex than that. Rémy took this opportunity to champion being MULTIFACETED.
Starring Jeremy Renner, the TV commercial shows Renner in multiple life roles to communicate the greater idea of ONE LIFE / LIVE THEM.