Challenge:

How might we assist Ford Service in aiding consumers to understand the value of the service being provided?


Approach:

Visually show consumers what is being done to their vehicle and why the cost and time estimate presented is being given.


Product

Aimed at combating ‘Sticker Shock,’ the Ford Interactive Service Experience is a tool that clarifies to the consumer what exactly is being done to their vehicles and the cost.

User Experience

The UX demonstrates to the user how to navigate through the app and shows the development of the scenarios that are determined by the procedures assigned to each consumer’s vehicle.


Art Direction

To visually communicate both the experience and the stories of the different procedures, we story-boarded the screen options and the videos that explained what was being done to the vehicles.

Interaction

The technicians and customers are able to move around through the space where the vehicle lives on the screen in 3D. By being able to spin the car around, flying through it, isolate parts and explode them— demonstrates the exciting experience and communicates the value of the service provided.


Demo

This application can only be viewed in person.