How might we assist Ford Service in aiding consumers to understand the value of the service being provided?
Visually show consumers what is being done to their vehicle and why the cost and time estimate presented is being given.
Aimed at combating ‘Sticker Shock,’ the Ford
Interactive Service Experience is a tool that
clarifies to the consumer what exactly is being done to their vehicles and the cost.
The UX demonstrates to the user how to navigate through
the app and shows the development of the scenarios that
are determined by the procedures assigned to each
To visually communicate both the experience and the
stories of the different procedures, we story-boarded
the screen options and the videos that explained
what was being done to the vehicles.
The technicians and customers are able to
move around through the space where the vehicle
lives on the screen in 3D. By being able to spin the car around,
flying through it, isolate parts and explode
them— demonstrates the exciting experience and communicates the value of the service provided.