Challenge:

How do we address the habits that are the deeper issue behind dirty dishes?


Approach:

Take the behaviors that stem from the frustration of dirty dishes and solve for them..

Observation

Dishwashing creates irritation beyond other household chores.
DISH HABITS ARE THE REAL PROBLEM.



Strategy

Solve dish conflicts.



Target

CO-WASHERS.

"Nothing bothers me more than dirty dishesin the sink... especially when you have roommates. Inconsiderate and gross. It actually infuriates me and I could go on talking about this for days."
TIMELINE

A general breakdown of a day in the life of new co-washers. The blue dots highlight the points scenerios where washers could possibly engage with dirty dishes.

PRODUCT

It started as an idea and it took form as a devise that serves as the perfect house warming gift for when young adults move into a new place together.


FUNCTION

The Passive Aggresive Sink attaches to the wall of your sink. It connects to your wifi and is operted with your smartphone device via bluetooth. The Ultrasonic Sensor(PGA450-Q1) inside uses a programed Ardunino Yun to notify all roommates when there are dirty dishes in the sink so that no one person is seen as the bad guy.

ADVERTISING

Sinks in highend establishments proved to be a wonderful platform for the voice of the Passive Aggressive sink.

SOCIAL

Social media avenues provide a great means to showcase the voice of our campaign. A press release will also be used to launch our efforts.