Hex Marquez

When solving for hunger most people first turn to the refridgerator.

They turn to their pantries and cupboards second or third. That is where tuna has traditionally lived, on a dark shelf in the pantry, where the "food for when the power goes out" is kept. We referred to it as the Apocalypse Shelf..

Consumers tend to think of canned and pre-packaged foods with a long shelf life as not "fresh."

In the grocery store, they reported thinking about lunch foods when shopping the perimeter of the store (produce, deli, yogurt, lunchmeat cooler) and in the kitchen, fridge foods got lunch priority.

StarKist has already been moving in the right direction with their pouch design. We kept the color scheme and polished the graphics to allow our product to stand out amoungst its lunchmeat competitors.